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March Artist Spotlight - Jennifer Fernandez

Once per month from now through September, I will be spotlighting one of the Motives collaboration makeup artists. These posts will allow you to get to know us a little better. The premiere spotlight belongs to Jennifer Fernandez of Charleston Events Hair and Makeup! Away she goes...


I am a professional licensed cosmetologist based out of Charleston, SC. I am originally from Cleveland, Ohio where I was born and raised playing hair and makeup on my dolls and friends at the tender age of 5.

I grew up with an older brother and sister. My love of the arts started young as I used to dance with my brother at family gatherings. My sister and I loved fashion, hair and makeup although I was a bit of a tomboy growing up! My father was a professional soccer player and all around athlete and my mother's art was in the kitchen, whipping up fabulous Mexican recipes. I have a Yorkshire Terrier named Sophie who hops in her purse alongside of me whenever she has a chance.

I serve as Chairman of the board of the Charleston Multi-Cultural Bridal and Events Association. Helping to raise awareness and funds for scholarships in the community. I have worked with numerous charities around Charleston organizing events for the LowCountry Orphan Relief's "Princess Party to Remember" with several local business's.

I have had my artistry featured on NBC's Beyond The Tank and have had the opportunity to work on many of the politicians with the upcoming 2016 debates.

I live and work in the charming and historical Charleston, which is one of the most popular wedding destinations in the world! I started from scratch and now have a team 8 - 10 artists that work with me, allowing us to work with the most exclusive wedding planners and photographers. We have consistently won awards for our efforts of premier services and have been published in regional, national and international publications.

Early on in my career, I learned of a makeup line that was offered in a plastic surgeon's office that offered custom blends when I was in for skincare. I tried the foundation and fell in love with the quality and concept of offering such a unique service. I was also interested in a line that I could offer to clients rather than sending them to the makeup counters. I learned about Motives Cosmetics and partnered with Market America and it has been an amazing journey. I have a makeup artist apprentice program that trains and guides artists to work on events with me, eventually as a lead artist. I love utilizing the line because I can keep continuity in my brand and know what products are being used on my clients.

I am honored to have been selected as the 7 makeup artists around the globe who use this line!

Jennifer Fernandez

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